Scarlett 💍

Scarlett is designed for young, fashion-conscious women seeking unique, high-quality jewelry. The app focuses on delivering a curated, premium shopping experience that emphasizes self-expression, authenticity, and ease of styling through thoughtfully designed interfaces and guided shopping features.

This project explored how UX design can elevate digital fashion retail beyond fast-fashion experiences. Through competitive analysis, user personas, and journey mapping, we identified user needs around trust, inspiration, and simplicity.The final prototype presents a sleek, modern interface with clear navigation, high-quality visuals, and a guided features that reduces styling uncertainty. This project highlights how curated content, visual consistency, and user-centered design can create more meaningful and trustworthy digital shopping experiences in today’s fashion landscape.

UX/UI Designer: concept development, visual direction, prototyping, and user testing. Focused on visual identity, UX and shopping experience refinement.